LONDON, UK – 6th May 2010 – GameOn Marketing Limited and GameOn Affiliates Limited will today see the launch of GameOn Consultants Limited (GameOn Consultants). GameOn Consultants is a “one stop shop” that offers operators practical assistance and advice on all aspects of running a casino, poker, sports, bingo, live casino and soft games operation.
With more than 35 years of combined experience within igaming that spans every sector of the industry, GameOn Consultants will offer a wide range of services from advice and assistance with implementation of products and licensing, sourcing and managing white label solutions; developing product set up requirements, devising bonus and loyalty strategies, fraud and risk analysis and a full CRM service. GameOn Consultants will also manage all online aspects of a client’s product offering from domain registration and management, to website design and search engine marketing (PPC/SEO).
Commenting on the launch, Darren Wyatt, Director of GameOn Consultants said, “GameOn Consultants has the expertise and dynamism required to make a really exciting impact within the igaming space. The new company will sit alongside GameOn Marketing and GameOn Affiliates, both of which represent some of the leading names in igaming – a testament to the strength of the brand – something we are incredibly proud to be part of.”
Sarah Jones, Director of GameOn Marketing and GameOn Affiliates said, “We are constantly striving to find new ways of giving additional value to an industry that we are extremely passionate about. GameOn Consultants is such an exciting opportunity and truly believe that we now have the capacity to assist any company within online gaming with any request.”
To find out more, please go to www.GameOn-Consultants.com
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The global recession has caused a lot of turmoil in the finances of governments over the last year. Radical times call for radical ideas and governments all over the world are looking for stable ways to generate revenue on an ongoing basis into the future.
A lot of the old certainties about what types of revenue generating and taxation can be relied upon have been swept away and this situation is causing governments to look beyond their traditional taxation base for answers to the difficult questions.
The online casino industry has a couple of outstanding features in this regard. While online casino revenues have been down over the last year, the industry has shown that it can perform better than most in a recession and also unlike a lot of other types of online business, the industry does tend to generate a good number of jobs wherever operations are based.
Gibraltar as an example has benefited greatly from providing an attractive regulatory and taxation environment for the online casino industry. Will 2010 be the year that we see other jurisdictions start to compete as a base for the industry as well?
Although no solid figures have come out yet, industry sources suggest that blackjack has been very popular in ration to other game options over the Christmas period.
One thing that there has been plenty of in recent time in the online casino industry is new games, branded games and variations of traditional games.
While the vast majority of this would come under the banner of being a marketing exercise, the ongoing level of interest in the classic games such as blackjack in the face of all this additional competition is remarkable.
Nor is this simply a trend that has emerged over the Christmas period. This follows a line that we have been seeing for some time now where traditional games such as blackjack and roulette have been holding up very well in terms of consumer interest despite all of the newer alternatives vying for attention in the marketplace.
The new year may bring all sorts of uncertainties for the online casino industry but it would seem that consumers can sill be relied upon to reach for the classics.
One thing that most people don’t expect from online casinos is to have their losses returned but that is exactly what has happened as a yet unnamed online casino has agreed to return 500 thousand Euro.
There are some other important parts to the equation. The money was gambled by an employee of an (also) unnamed company. It would now seem that this particular employee is a problem gambler and had embezzled the money from the company.
While the situation of the the online casino agreeing to return the money is unusual, the circumstances surrounding the incident have made it both potentially a legal and public relations nightmare scenario.
Swift movement on the part of the online casino has headed of both these problems and when if the casino is eventually named their action may actually turn out to be a very smart move as most of the reporting of this incident so far has been very positive.
Due to the optimism surrounding the possibility of the introduction of a regulatory environment in The United States at some stage during 2010, we have seen quite a bit of activity lately from companies looking to get a foothold fro entry into the market if and when it materializes.
The Greek online gambling and online casino company, Intralot, is the latest operator to take this kind of position by buying a stake in U.S. gaming company CyberArts. Intralot also has the option to buy a controlling share in the future.
Intralot is a very large operator whose interests run well beyond just the online casino sector and into sports betting and lotteries as well.
CyberArts does not currently offer services in the U.S. even though it is a U.S. company but the move still positions Intralot to very quickly offer services to U.S. customers if the UIGEA ban is lifted.
With this prospect in place at some stage in the coming year we can expect to see more moves like this from companies hedging their bets on an opening up of The United States for business again at some stage in the near future.
As the decade draws to a close, the retrospectives of the first decade of the 21st century are everywhere. The prevailing perspective on the decade invariably features something about it being the decade when the Internet went mainstream.
In the broader sense this is certainly a reasonable suggestion. When one looks at the microcosm of the online casino industry, one must be prepared for a much steeper curve of history.
The last decade is the majority of the history of this industry and the rapid nature of change and development is mind boggling at times.
The online casino industry is virtually unrecognizable from what it was a decade ago. As a rough guide to understanding the level of change, perhaps, the idea of a child entering its teenage years would be a better prism through which to view the situation.
Not unlike a teenager, the online casino industry has experienced severe growing pains and as certainly come into fairly heavy conflict with authority.
As the smoke begins to clear, it is not unreasonable to hope that the teenager that is the industry is starting to show signs of becoming a young adult. While regulatory conditions continue to be difficult, there are also signs that broader society is starting to accept this teenager as well.
Despite all of the difficulties that the online casino has had to face up to recently, it would appear that there is no shortage of new operations getting into the market.
Sources in a number of different jurisdictions suggest that the number of applications to operate online casinos from those bases will be well up in the coming year.
This is based on the number of preliminary applications that are currently in the pipeline and the level of interest from individuals and companies who have not made any formal applications at this time.
There are a number of possible reasons as to why this is happening at this time.
One of the main one is that it is generally accepted wisdom that quite a lot of the regulatory difficulties that the industry has suffered with in recent times will be sorted out in 2010.
The hope on this front has generated a lot of optimism within the industry and and it would now appear that the optimism is starting to take the shape of real activity on the ground.
A recent report has shown that the German online gambling ban has not really been effective at all. Large numbers of German citizens still regularly use online casinos despite the ban.
The ban has also caused quite a with the individual states within the country and the arguments against it are starting to gain some real traction.
The current version of the online gambling ban in the country is due to expire in 2011 and there is now a growing chorus of voices that favor the introduction of a regulatory environment in the country to replace the ban.
The basic crux of the argument is similar to other jurisdictions with similar bans in place. The ban has been largely ineffective while the state has lost massive revenues through taxation of the activity during the time it has been in place.
This growing consensus may cause a situation where the German Government feels the need to be more proactive and review the ban before 2011 expiry date.
There has long been a situation in the U.K. market where domestically based casinos have had to deal with the competition provided by offshore operators. The difficulty in this situation arises from the fact that for the most part the offshore operators have lowers costs.
This is normally the situation in the area of running costs as well as the very pertinent area of taxation. Ultimately, this has the effect of creating a somewhat unfair market where it can be difficult for the domestically based operators to compete.
It would now appear that The Department for Culture, Media, and Sport in Britain is looking at this situation. It seems that one of the main areas that is being looked at is the possibility of introducing a secondary licensing system for offshore operators who wish to conduct business in the UK.
At this time there are no firm details as to how this system might be implemented so we will have to wait for further information that should come in the form of a report from the department in a couple of months.
Representative Peter King is the latest Republican to add his voice to the growing chorus calling for a repeal of the 2006 online gambling ban and the introduction of a regulated online gambling environment in the United States.
During the previous administration Peter King was very much at the center of homeland security. Two points that are often made with regard to the subject of online gambling are the potential for money laundering and by extension the funding of terrorism.
Representative King stated clearly that there is no evidence to suggest that a regulated online gambling market would create a problem in either regard. In fact he went as far as suggesting that the current situation was far more likely to cause problems in this regard.
Mr King’s opinion carries a lot of weight within the Republican party and the fact that he was so clear on the subject is a big boost for the overall case for a repeal of UIGEA and the introduction of a regulated online gambling environment in the United States.
